Just in case you are a little unclear about what you are and what you are not, let Ms. Swift set a couple of things straight:

The whole thing is good. But there are couple points we particularly love here at OperationalizeBeauty:

at 1:20: “You are not the opinion of someone who doesn’t know you”

at 1:57: “You are your own definition of beautiful and worthwhile”

Now, whether you are a Taylor Swift fan or not, you have to admit– this is pretty fantastic. It’s not every day that young girls hear their idol tell them that they get to decide what and who they are. That they get to say what makes them beautiful and worthwhile. That they get to make the rules. It seems so simple, but we don’t hear it enough.

We want to change that. The whole mission of OperationalizeBeauty is to encourage women and girls to do exactly what T-Swift is talking about– embrace their own definition of what it means to be beautiful and worthwhile.

It’s good to know we have Ms Swift in our corner.

What is your definition of beauty?